Blogging isn’t just for B2C companies. Companies should include blogs on their B2B websites, too. Check out these five reasons why you should start blogging for your B2B company. When you own a B2B company, you might think that blogging isn’t worthwhile. After all, you’re not trying to directly target the consumer; you’re targeting other businesses. This line of thinking is pretty common in the B2B world, but it can actually hinder your online marketing efforts. The reality is all B2B websites could benefit in a variety of ways from having blogs that are fun, informative, and helpful. Here are just five reasons we think companies should include blogs on their B2B websites. Buyers Are PeopleAnd people search for information online. Just because you target businesses as your audience doesn’t mean blogging isn’t worthwhile. The buyers within those organizations that you’re selling to are people just like consumers. They use the internet. They want to learn more about your products or services. They want to get to know your brand and your company inside and out before they agree to take the deal you’re offering. They want to do independent research to be sure of their buying decisions. When you blog, you are giving them the information they need to be sure that buying from you is the right decision. Your target audience isn’t just the business entity, but the people within it. Position Your Company as a Leader in the IndustryBuyers want to purchase from the leaders in the industry—the experts. They want to know that they’re not being duped to purchase goods or services from a company that doesn’t know what it’s doing. B2B websites with blogs show buyers that the companies they’re going to get in bed with are worth trusting because they’re knowledgeable. This knowledge turns into credibility, which gives them comfort in knowing that they’re making the correct buying decision. It lowers their risk. Read more: What is Saas? Drive Traffic to Your WebsiteB2B websites with blogs get higher rankings on search engines like Google, Yahoo, and Bing thanks to search engine optimization. Search engines look more fondly on websites that have a lot of valuable, original content that is uploaded frequently. Every blog post helps you rank higher, so more buyers will find your company when they’re looking for similar goods and services. They’ll click on your link, get to your website, and start to get to know you—early in the buying cycle. So by the time you contact them, they already know your brand, which makes selling to them that much easier, especially if they take part in the calls to action that you have all over your website. Be a Shining Star, Not a CloneWhen you’re selling the same products or services as many other companies, it’s going to be hard to stand apart from the competition. After all, your website copy is going to be pretty similar. Your buyers won’t understand why it’s better for them to buy from you than from your competitors. But a blog can help you shine and show them what you’ve got that’s different from the others. You get to share your opinions, thoughts, talents, and knowledge on your blog—and every once in a while you can promote your products or services, too. Read more: How I searched and found a company that delivers goods from China Something to Talk AboutB2B websites with blogs get people talking. They start conversations. When you share these blog posts on social media and have a comment section, you allow your buyers to give their opinions, get in on the conversation, and even ask questions. Once you get people talking, you get to start building relationships with them. And these relationships are key for your sales efforts. Increase Profits with BloggingBlogging can be just the thing your B2B company needs to increase profits. When you blog, you show buyers that you’re a thought leader, you get more traffic to your website, you set your company apart from the competition, and you can start conversations that lead to strong relationships with buyers.
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