Now, many webmasters strive every sinew to strengthen the relationship among them and their website visitors. For instance, they open the comment area and discuss something with people here, collect readers' email addresses to send the regular newsletters, launch the online debate or poll to encourage the user engagement and many more. Now, there is another great method available for you to better relate to your readers - start and run the giveaway. Actually, this is an excellent method to effectively promote your website and business image. Also, it works fine if you want to reward your loyal readers. In this case, running a giveaway can be a win-win choice, for your site can be wisely marketed with improved vitality while people can get the prize offered by you. In the following, we have introduced the steps about how to start WordPress giveaway effectively. And don't forget about backlink tracking tool. Start WordPress Giveaway using RafflecopterInstead of recommending some WordPress plugins to help you start the giveaway, we are much more likely to recommend an online tool that is named as Rafflecopter. It achieves the easiest and the most secure method to run the giveaway for any kinds of websites, with no IT, coding or advanced knowledge required. To use it, you should firstly sign up an account of it. Note that this tool releases 4 plans. Here, if you are just a common webmaster and do not require some advanced features, the free package is enough for you. The signup process is pretty easy. You only need to enter your name, your email address and a strong password. After passing the security question, you can start the journey by clicking the New Giveaway button. Add the Prize and GiftsIn the next page, you firstly need to enter the prize you are going to offer by clicking the Add A Prize button. After entering the prize with the proper value, information and quantity, you can click the Save This Prize button. Note that you can also insert the image to better demonstrate your offering, but this feature is only available for the paid packages. Note that you can add multiple prizes as you want by clicking the Add Another Prize button. Decide the TasksNext, you need to determine what people need to do for entering and winning your giveaway. This time, you should click the Add An Entry Option button. By default, this tool offers you 9 options, among which visiting the Facebook fan page, tweeting on Twitter, following the Twitter account and subscribing to the mailing list are the hot choices. Also, if you launch an online poll or open your comment, you can require them to answer you poll or to comment on your web contents. Besides, you have to note that each entry task requires you to enter different information. For instance, the Facebook and Twitter options require you to enter the full and correct URL for your Facebook page and Twitter account and the comment option requires you to decide what people need to comment about. In addition, there is a special “Friend Referring” part that allows you to share this giveaway with your friends. Schedule the GiveawayNow, you need to schedule your giveaway by deciding the date and time for starting and ending this special website activity. Note that the default time zone is in Eastern Time for Canada and the US. However, if you need, you can change the time zone based on your geo location. Fill Out the Nickname and Terms & ConditionsThe next step you need to do is to enter a nickname for this new giveaway. Note that the nickname is just used for the managing and organizing purpose, which will not be displayed in the front-end of your site. In addition, you also need to fill out the Terms & Condition that demonstrates some rules and regulations you want to set for your giveaway. If you do not know how to enter this field, you can directly use the template offered by this tool and make some minor modifications based on your real needs. Install the GiveawayAs all the components for this giveaway are entered properly, now, you can click the Preview and Install button. In this page, you firstly can figure out how this giveaway will be showcased on your site. If you want, you can even change its background. If you feel good, you can copy the code generated by this tool automatically and paste it into your webpage that is used to showcase this giveaway. Here, we have to mention that the code can only be entered when you use the text editor but not the visual editor. That’s it. You now can run this giveaway since the starting time you have decided. In addition, it is possible that you want to modify some aspects of this activity even if it already starts. If so, you can move back to the Rafflecopter and enter your account to make the changes you want. Note that you do not need to make an update to the generated code, for all the changes you have made can be applied by this tool automatically. Better Promote and Market Your GiveawayThis is the last step you'd better carry out. After all, the success of your giveaway activity depends on how many people join this event. In the following, we'd like to share some simple steps for the promotion and marketing of your giveaway.
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The online marketing space is tremendously dominated by social media such as Facebook and twitter. With no doubt the world of advertising is constantly shifting to online. Online advertisement is the media through which companies connect the users who spent time of their computers and as well those who use social media to connect with their family and friends. To rank high a thorough understanding of the online information is mandatory for any business. One can find various methodologies to gain page ranks than others who are into similar industry by adding relevant keywords which brings your website on the top results. Usually this process is known as Search Engine Optimization by which website page rankings can be improved and can reach millions of users who are usually searching for the products or services you offer.
Also Check: What Is Conversion Rate? How to Increase It in eCommerce Effectively? We understand that Social media space allows us to customize and optimize to a certain extent. Below are some of the ideas by which you can benefit from it. 1. You might have an objective but the ultimate goal of that is to meet customers’ expectations. So if you want to grow your business, understand and analyze your customer requirements. 2. Have a strong and dedicated group of followers, the high the count of followers you have, the better you can excel. It enables you to reach huge number of users and grab their attention. For this, you can either use Facebook or Twitter to improve you brand awareness. Social media is one of the better ways to market your products/services apart from the traditional ways. 3. Index the content in a very efficient manner and post links to help users find them easily and fastly. As social media sites suggest no follow-on tags, fresh content can only be made accessible faster to the users in the group who are interested in a particular topic. Followers of you would generally expect something new and exciting so always post links which can assist them better. 4. As you are aware that tweets appear on search results, it is therefore becomes very vital for you to optimize all your updates. Always search for ways on how to improvise the meta tags and URL for your profile on twitter. The page title for your twitter account is generated from your user name and name and the description tag is your bio so you need to choose all sensibly. Moreover, your twitter URL includes your username so be careful while creating it. 5. It is strongly suggested to include inbound links to your social media pages in your website so that it can be found from every page. Also Check: How to Block Referrer Spam Effectively |