Though Google has been including mobile usability as a factor in its search algorithm for years now, the effects have always been limited and ambiguous. No one really knew which factors were considered when calculating rankings for mobile or how many sites were actually affected by it. For this reason, many business owners postponed making their sites mobile optimized—it simply hasn’t seemed too important. But with the new Google algorithm that took effect on April 21, 2015, your company could be in big trouble if your website isn’t mobile optimized. This revolutionary algorithm change has drastically changed the way mobile friendliness is determined worldwide, in all languages. Millions of companies’ digital marketing results have been affected by the new Google algorithm. If you haven’t made your website mobile friendly yet, here are some major reasons why you need to—right now. Unhappy CustomersYour customers should be your top priority. You should want to give them the best experience on your website. You want to allow mobile searchers to be able to find the information they’re looking for on your site quickly and easily. You want them to be able to find your contact information within seconds. You want them to be able to clearly read your content. You want them to be able to easily click on your links. If you’re not providing your mobile visitors the ease of navigation and the pleasant viewing experience that they’re hoping for, you’re going to have unhappy customers—and that’s never good for business. If your site isn’t easy to access via mobile, your customers are going to jump ship and check out your competitor’s site instead. A Change in Rank OrdersIf you’ve been at the top of Google’s search results for a while now, you might think that you have nothing to worry about—but you’re wrong. You could disappear from the top page completely if your site isn’t mobile optimized. Google wants its searchers to get the most high quality and relevant results when they’re searching online using their mobile phones. It doesn’t want to direct searchers to websites with small text and terrible displays. So if your site isn’t mobile friendly, you’re probably going to get bumped off the list and replaced with a company that is. You’ll get demoted, and mobile-friendly sites will get rewarded with a higher ranking. Read more: Why does your business need an ERP system? Loss of SalesIf your customers and prospects are unhappy with their user experience and you’ve received a rank demotion, you’re inevitably going to see a loss of sales. Digital marketing is vital to the success of companies in this technological age and your strategy must now include mobile optimization if you want to keep making sales like you have in the past. Since 60 percent of web traffic is now coming from smart phones, you’re going to miss out on tons of leads, new customers, and new sales. Potential customers won’t even know about your company if you’re not showing up in Google’s search results. And the ones who do find you might get quickly turned off if your site is not mobile friendly. And on top of that, you might lose out on loyal customers, too: the ones who want to keep buying from you but move on to your competitor because you’ve made it too difficult for them to access your site via mobile phone. Get on BoardIt’s not optional anymore. You have to make your website mobile optimized now that the new Google algorithm has taken effect. Regardless of the money, time, and resources you’ve put into your online marketing strategy in the past, you’ll still see a drastic loss of visibility, customers, and sales if you don’t get on board with mobile optimization. The devastating consequences of postponing mobile optimization by a few months or even a few weeks can greatly affect your business’s bottom line.
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