Utilizing social media as part of your overall marketing strategies is generally a fairly easy process, but regardless of the simplicity it may seem to possess, you may still be making business mistakes with social media that could be devastating to the success of your online marketing efforts. The first and most critical mistake you could make is to think that any form of social media is a "fad" and that it will eventually fade into obscurity. Social media as a valuable tool in your online marketing efforts should be something you are devoting a fair amount of time and effort to, because it affords you a global reach for your company, brand, products, and services, and you can frequently use targeted marketing to focus on those individuals that you want in your sales funnel. Here are several mistakes your business does not want to make in your efforts to capitalize on the ability to use social media as a marketing tool: 1. Using the same content across all social media channels.Each different social media channel has a specific type of content that is dominant, and your marketing content should conform to the style and language of that particular channel. For example, you shouldn't post long-winded professionally focused monologues on Instagram or irrelevant and cutesy witticisms on LinkedIn. Source: Why Empathy Should Be at the Centre of Your Marketing and Sales Strategy 2. Don't use blunt advertising gimmicks to attempt to attract attention.Your advertising should be overt sales pitches, but disguised in attractive and appealing images, text, and other content that makes your site visitors want to learn more. If your content is filled with entertaining anecdotes and relevant imagery, stopping the flow of the user experience with a seemingly out-of-place call to action can ruin your site visitor's impression. 3. Establishing too many social media accounts for your company (or brand, products, or services).Your company should have one account on each social media channel, regardless of how many people are authorized to add content, create posts, or modify settings. If you have more than one "official" account, your potential visitors will not know which one is the "real thing" and may avoid them all. 4. Letting your social media accounts become stale.If you do not provide content in the form of posts, images, advertisements, and other data on a very regular basis, your potential visitors may get the impression that your company is not interested in maintaining a visible presence on the Internet. Online companies come and go at the speed of light, so make sure people know you are here to stay by staying visible and active. 5. Using the wrong data standards for analysis of the success or failure of your efforts.As with the fail of using the same content across all social media channels, you also cannot use the same data standards for determining if your social media campaigns are (or are not) effective. What works on Twitter doesn't necessarily work on Facebook, and applying the same metrics to both can give you skewed results.
As previously stated, social media marketing can provide you with a virtual goldmine of opportunity when it comes to reaching untapped markets and audiences. Don't let your company miss out on a powerful marketing tool and the subsequent leads, conversion rates, and profitability that can come with it if you utilize social media effectively. Source: How to Get New Customers
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